ESSENTRICS CERTIFICATION ACADEMY
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Essentrics Marketing & Legal Guidelines
 

Who can use the registered ESSENTRICS® name and logo (Trademarks)?

The legally registered Essentrics® brand name is a proprietary business asset of The Esmonde Technique (“Licensor”). Strictly individuals who are registered to the Essentrics Certification program (“Licensees”) have the right to use the Essentrics® name.

Individuals all over the world depend on the Essentrics® brand name to identify Essentrics® products and services, to distinguish our program from those of competitors and to serve as a stamp of quality assuring consumers of the source of Essentrics® products and services. As the creators of Essentrics®, The Esmonde Technique prides itself on the quality of its programs and on the continuous improvement of its services. By controlling the ways in which the Essentrics® name is used and the ways in which the program is taught, we are ensuring that a certain standard upheld.

This agreement has been created to help you understand how you can use the legally registered Essentrics® name. An Essentrics Certified or Apprentice instructor is licensed to teach a live Essentrics® class to the general public. When you are a member of the Essentrics® Certification program, you are granted the right to use the Essentrics® name to promote your live classes in accordance with the guidelines laid out in these Trademark Usage Terms. Licensees of the Essentrics® Certification program are required by contract and law to follow the guidelines in the license agreement. Infringement of these terms will result in appropriate legal action from The Esmonde Technique.

We kindly request that you support us in our efforts to enforce the proper use of the Essentrics® name and to use it properly and justly, helping to avoid confusion and misuse that could potentially cause liabilities. Instructors and practitioners of the Essentrics® workout are encouraged to notify us immediately if they become aware of any unauthorized or improper use of the Essentrics® name. We appreciate your collaboration and thank you for your support!

Use of the Registered Essentrics® Name

Please abide by the following Trademark Usage Rules.

Accepted Variations & Modifications of the ESSENTRICS® Name
  1. The brand name Essentrics® is the Intellectual Property of The Esmonde Technique®. Essentrics® is a registered trademark and you may not alter the form of the Essentrics® trademark or logo.
    Click here to view Logo Usage Guidelines
  2. That which is not expressly permitted is prohibited unless approved by Essentrics.
  3. No permitted use of the Essentrics® trademark may claim, or imply, that an individual Essentrics Instructor licensee has the exclusive right to use the Mark in any territory or for any community of clients. We reserve the right to prevent or control uses which may gather to one licensee an advantage over other licensees, e.g. Essentrics Florida, Essentrics for Seniors.
  4. Upon completion of the Essentrics Certification process, you will receive a diploma of Certification. You will be listed on our website as a Certified Essentrics® instructor and will be granted the right to use the Essentrics® name and other approved names as the names of your classes.
  5. Essentrics® instructors must refer to the technique components and sequences as they are described in the Certification manuals (for example: Shoulder Blasts and Windmills), that make up a full class done in a certain order. For the credibility of your classes and to respect the trademark name, you must refer to your workout as Essentrics®, Essentrics® Barre, Essentrics® Stretch, or other approved names.
  6. Essentrics® is a standalone technique.  You cannot use the word Essentrics® in combination with any other technique. For example, you cannot advertise or promote a combination class such as “Yoga- Essentrics®”.
    Click here to view the guidelines for Accepted Class Names

Use of the Essentrics® name as a trade or company name
  1. The registered name Essentrics® cannot be used alone as your business name, trade name, LLC name, studio name, website domain name, Facebook page name/username, without official consent from the Head Office and without a specific license. To help you choose the proper company name for your teaching services, we have created guidelines with suggested and approved names.
    Click here to view the guidelines for Choosing a Company Name
  2. You may create a personal website or Facebook page which is focused on promoting your Essentrics® teaching services. You may use the name Essentrics® within the naming guidelines.
    Click here to view the Best Names for Personal Website and Social Media
  3. In order to open a studio, space or facility under the Essentrics® name, an Essentrics® Studio License must be obtained from The Esmonde Technique.
    Click here to view Opening an Essentrics® Studio or Space

Teaching an ESSENTRICS® Workout
  1. As an Essentrics® instructor, you are licensed to teach the Essentrics® workout in a live class setting. You must teach an Essentrics® workout the same way as it is taught in your Certification manuals.
  2. The complete benefits of doing an Essentrics® workout will only realized from doing a full body Essentrics® workout sequentially. The program has been scientifically designed through our proprietary movement sequences to unlock the body. However, if you do any Essentrics® sequence, exercise or movement within another class, you must give credit to Essentrics® in order to introduce people to the technique.
  3. You must refer to yourself as an Essentrics Apprentice Instructor until you have passed Level 1. You must also use the term Apprentice to describe your Essentrics classes until you have passed Level 1, i.e. Apprentice Essentrics Class.
  4. All Licensed Essentrics Apprentice and Instructors are obliged to teach the Pre-Choreographed Workout routines while in training from level 1 to 4. It is only once an Instructor graduates from Level 4 that they may be entitled to create their own ESSENTRICS routine.
  5. You are licenced strictly to teach live classes using the music accompanying the PCW. You cannot record any videos, for social media or otherwise, using the music accompanying the PCWs. You cannot distribute, rerecord resell, share, modify nor record any of the music accompanying the PCWs.
  6. To promote your group classes, you can host a Discover Essentrics® Class/Event. To avoid confusion between privately held Essentrics® live events versus corporately held Essentrics® events (run by Head Office), there are guidelines to follow when hosting various live events to cater to your clients’ needs. These rules are to ensure consistency in our offering and to ensure the quality of our events.
    Click here to view the Options for Promoting Your Essentrics Class
  7. Live Streaming of Essentrics® Workouts is not permitted on any online medium. Instructor must not in any manner film, record, stream live video, create DVDs or reproduce Essentrics® classes or workouts, or otherwise imitate Essentrics® choreography. Essentrics videos, CDs and DVDs are fully protected under copyright laws, and any unauthorized duplication, exhibition, distribution or use without The Esmonde Technique’s prior approval is prohibited. Live Streaming videos with the purpose of promoting or demonstrating the technique are allowed, but must be limited to 2 minutes.

Use of the Essentrics Certification Material
  1. All content within the Essentrics® Certification Program and Live Teacher Trainings is the intellectual property of The Esmonde Technique. This material cannot be shared, recreated or reproduced through text, video, on the web nor at Live Events.
  2. The Esmonde Technique is the owner of the Essentrics Certification program and its intellectual property. Only Head Office has the authority to teach the Essentrics Certification material.
  3. Essentrics instructors cannot host workshops targeting Essentrics instructors, live trainings or events disseminating the Essentrics Certification Intellectual property. Head Office reserves the right to host all and any Instructor workshops and live trainings.
  4. You cannot resell or distribute any Essentrics® Certification material or other trademarked or copyright products without official consent from The Esmonde Technique.

Use of the ESSENTRICS® name, Trademark and Logos
  1. As a Certified Essentrics® instructor, the registered name Essentrics® is licensed to you only for use in the promotion and naming of your live Essentrics® classes.
  2. Use of the Essentrics® trademark name is not permitted on any products (ex: DVDs, the name of your newsletter, other merchandise) without the approval of the Esmonde Technique®.
  3. We do not allow the use of the Essentrics trademark name on merchandise for commercial purposes. You cannot create or sell merchandise, such as clothing, water bottles, mats etc. with the Essentrics® name on it. We do make exceptions for personal use and evaluate requests on a case by case basis. If you have an idea in mind for personal use of the Essentrics logo on merchandise, please forward to request to [email protected]You can use the Essentrics® logo as your wish to make stickers, water bottles and other promotional materials. You must not modify, shade, color or distort the logo up to a quantity of 100. 
  4. Certified instructors can use the Essentrics® trademark to promote and advertise their classes in media such as television and radio, news, magazines, newspapers, blogs etc., as long as a reference is made to the global Essentrics® brand. A clear distinction must be made that the instructor teaches Essentrics® classes, but is not the owner of Essentrics®.
  5. As an Essentrics® instructor, you have permission to create your own personal promotional video for the sole purpose of promoting your individual classes. The maximum time allowed for such a promotional video is two (2) minutes.  The titles must appear as “Essentrics® Class with __ [your name]”. The Esmonde Technique® reserves the right to remove any video with content that is misrepresentative of the brand or technique, or that contains content that is deemed inappropriate.
    Click Here to view Making a Promo Video for Your Class.
  6. You cannot post or stream online any Essentrics® workouts that you have created, nor any official Essentrics® videos (for free or for a fee on your website or social media accounts) - with the exception of a 2-minute personal promotional video. You may, however, post and share any official Essentrics® workout videos found on the Essentrics YouTube Channel or the Classical Stretch YouTube Channel
  7. Only the Esmonde Technique has the right to create and distribute ESSENTRICS® and Classical Stretch branded content outside of a 2-minute personal promotional video.
  8. No unsavory content or photos are permitted in relation to the Essentrics® trademark and The Esmonde Technique®.

Other Guidelines for the use of the Essentrics® name
  1. It is crucial that we to keep our entire Essentrics® instructor community informed and engaged. We require that all licensees of the Essentrics® Certification program provide a valid e-mail address to the Teacher Training Department to ensure seamless communications with our teachers.
  2. We require that all of our Essentrics® instructor Trainees, including Apprentices and Level 1-4 Certified Instructors, obtain individual professional liability insurance.
  3. The Esmonde Technique is not liable for the safety of your class locations, nor the safety of your clients within your classes. We are not responsible for injuries and events that take place during your classes.
  4. The Esmonde Technique is responsible for ensuring the quality of our technique and of our Certification program, but cannot be held accountable for an individual’s actions under the instructor license.
  5. The Esmonde Technique is not liable for the safety or quality of any independently held Discover Essentrics® Class, Live Event, Fitness Holiday or Retreats.
  6. The Essentrics® Certification program is not a franchise. The Esmonde Technique is the Licensor of the Essentrics® trademark name to its Licensees for fitness class instruction.
  7. Instructor must include a hyperlink on the home page to essentrics.com. 
  8. In order to protect the integrity of the Essentrics® workout and the brand, we reserve the right to revoke a Certification or instructor license if it is deemed that the Essentrics® trademark name is being employed in an objectionable or distasteful manner.


The Essentrics® logo represents our identity and high quality standards we keep towards our technique, our Teacher Training program and our products. We need to make sure that we protect the unique identity of Essentrics and that it is being used for genuine products and services, such as classes given by Certified Essentrics instructors.

We are very careful with the usage of our logo and request that you support our efforts to protect it. In order to help you make fair and correct use of our name and logo, please find our guidelines below.

ESSENTRICS® Logos
Generally speaking, Essentrics does not grant permission for use of its logo to third parties. An exception is organisations that host Essentrics classes taught by Certified Essentrics Instructors. They can use the logo on their website and other promotional materials to advertise the class, under the conditions that
1) these classes are taught by Certified Essentrics instructors and that
2) they comply with the Essentrics visual guidelines.  


Certified Essentrics instructors have access to the current and correct format of the official Essentrics logos (Note: Apprentice instructors have access to an alternative version of the logo, until they become certified.)

Please note that the appropriate logos will be emailed to you directly via the Teacher Training Department (Apprentice: after 3 months of receiving Level 1 material; Certified: upon receiving your Level 1 completion email). 

When you are a Certified Essentrics instructor, you are welcome to use the Essentrics logos to produce your own promotional materials and to advertise your classes. Some examples include posters, leaflets, social media pages and websites. 

The Essentrics logos may not be used to manufacture and sell products such as clothing or any other merchandise. Certified instructors may use the logo to print on clothing and other items for personal use only.

Visual Identity Guideline

Essentrics logo minimum width: 20 mm.
  
The following alterations to the Essentrics® logos are not permitted:
  • Don’t remove the registered trademark symbols
  • Don’t rotate the logo
  • Don’t delete or obscure elements of the logo, nor is it allowed to add elements to the logo
  • Don’t change the colour of the logo
  • Don’t change the proportion of the logo and don’t squash or stretch it
  • Don’t reposition elements of the logo
  • Don’t use the logo in combination with any other trade names, trademarks or logos
  • Don’t add drop shadows or other text styles to the logo
  • Don’t contain the logo in a box when used on a background
Colours of the Essentrics Logo:
  • Black
  • White
Visuals and Photographs
Proper Essentrics visuals and photographs to use for promotional materials will be emailed to you directly via the Teacher Training Department.

Apprentice instructors
- will receive a promo postcard—after 3 months of receiving Level 1 material.

Certified instructors - will receive a collection of images and a promo postcard/poster to use, upon receiving Level 1 completion email

We ask that they be displayed at a clear size and not altered in terms of colour, orientation and proportion. 

Report Improper Use

See any unauthorized or improper use of the Essentrics logo or the brand name? Please let us know via [email protected]

Questions?

Please contact us if you have any questions concerning the use of our logos, visuals or any other branding question via [email protected]



Individuals all over the world depend on the Essentrics® brand name to identify with a reliable, quality technique. As the creators of Essentrics®, The Esmonde Technique prides itself on the quality of its programs and on the continuous improvement of its services. By controlling the ways in which the Essentrics® name is used and the ways in which the program is taught, we are ensuring that a certain standard is upheld.

To teach Essentrics, an individual must enroll in the four-level Essentrics Certification Program; teaching Essentrics without official enrollment in our Instructor Certification Program is strictly prohibited. To help instructors achieve and uphold our standard, Essentrics provides interactive Live Teacher Trainings and workshops, cutting edge material, and ongoing support and opportunities for continuing education. There are no prerequisites to becoming an Essentrics Instructor; our comprehensive training tools provide the support needed to succeed.

Members of the Essentrics Instructor community must follow and comply with the guidelines for using the Essentrics trademarks and intellectual property as stated in the Trademark Usage Guide received upon purchase of the Certification materials. Upon completion of the Level 1 certification, instructors receive a diploma and are listed on our website as a Certified Essentrics® instructor. It is the responsibility of each instructor to uphold the conditions within our terms of agreement to maintain their certification and our responsibility to ensure that each member of our community is supported towards their personal and professional growth.



Instructor must not use the Esmonde Technique IP for purposes of promoting any Workshop, Training, Instruction or other activity except Instructor’s own Essentrics classes or approved events. Instructor must not use any The Esmonde Technique IP to identify a gym, workout facility, business or trade name, or any other facility, program or product, except as authorized herein, without The Esmonde Technique’s prior approval. The Esmonde Technique reserves the right to remove any content posted on the Internet and/or used by Instructor that violates The Esmonde Technique’s IP rights. 



As an Essentrics Instructor, you are licensed to teach live classes in person (face to face.) Instructors must not film, record, stream live video, create DVDs or reproduce Essentrics workouts or classes in any manner. Essentrics videos and DVDs are fully protected under U.S. copyright laws, and any unauthorized duplication, exhibition, distribution or use without prior approval from the Esmonde Technique is prohibited. 

Hosting private or group Essentrics® classes via Skype, Facetime, Live Video or any other communication/media platform, is not allowed due to Federal copyright laws. This includes and is not limited to:  
  • Facebook Live video 
  • Facebook video (Regular) 
  • Instagram Story
  • Instagram Live video
  • Instagram video (regular) 
  • YouTube Live Video
  • YouTube Video (Regular) 
  • Facetime /Skype 
  • Your own personal website 
As per the video promotion guidelines, you may post videos promoting Essentrics on any platform, provided that the portion of the video that contains Essentrics intellectual property, techniques, theories and choreography does not exceed 2 minutes. 



Essentrics® Live Event & Retreat Guidelines

Want to host an Essentrics® Live Event?
In order to promote your live Essentrics® classes, a Certified Essentrics® Instructor can host an Essentrics® Live Event (Discover Essentrics® Class, Demo or Fitness Holiday/Retreat). It takes a certain level of experience to be able to effectively host events of this nature. We want all of our Essentrics® Instructors to succeed and the requirements below are in place to help you do so. Both new and existing clients will benefit from these enriching events.

To avoid confusion between privately held Essentrics® Live Events (run by individual instructors) versus Corporately held Essentrics® Live Events (run by Head Office), we have created a set of guidelines to follow when hosting live events to cater to your clients’ needs. These rules are to ensure that events promoted using the name Essentrics® meet the consistency and quality standards of all Essentrics® Live Events held worldwide. The Esmonde Technique does not condone the use of the word Workshop for Essentrics events hosted by Instructors, aimed at regular clients. The Esmonde Technique reserves the right to use the word Workshop for Essentrics events hosted by Head Office.

Essentrics is the owner of the Essentrics® Instructor Certification program and its intellectual property, and only Essentrics® has the authority to teach the Essentrics® Instructor Certification material. Essentrics® reserves the right to host all and any instructor Workshops, Mini-Workshops, Live Teacher Trainings or other teacher training related events. Essentrics® Instructors cannot host Workshops or Live Events targeting Essentrics Instructors, nor host events during which Intellectual Property from the Essentrics® Instructor Certification is disseminated (e.g. PCW Workshops, Technique Workshops). Any events aimed at teachers must be planned in collaboration with Essentrics® for quality control purposes.

Hosting a Discover ESSENTRICS® Class:
  • Prerequisite: Level 1 Certified or higher
  • Duration: 60-75 min 
  • Description: A Discover Essentrics®Class gives a Certified Instructor the opportunity to offer an Essentrics® Class with a specific focus, to expand on a topic that appeals to their target clientele. These events typically include a short introduction to Essentrics®, a description of the focus, followed by a 30-60min workout. This type of event is a great way to build your clientele and introduce Essentrics® to a wider audience, as well as to enrich the experience of existing clientele. A Discover Essentrics® Class can be held at your regular class location, at a new gym, or at a special event.
  • Approved names for Essentrics® Discover Classes/Live Events:
    • Discover Essentrics® Class with/Hosted by __________
    • Discover Essentrics® Flexibility Workout with/Hosted by _________
    • Discover Essentrics® Toning Workout with/Hosted by _________
    • Discover Essentrics® Barre Workout with/Hosted by _________ 
    • Discover Essentrics® for Aging Backwards with/Hosted by_______
    • Discover Essentrics® for Pain Relief with/Hosted by_________
    • Discover Essentrics® Techniques with/Hosted by_________
    • Essentrics® 101 with/Hosted by _________
    • Essentrics® 101 Pop-Up with/Hosted by _________
    • Intro to Essentrics® with/Hosted by _________


Hosting an ESSENTRICS® Retreat/Fitness Holiday:
  • Prerequisite: Level 4 Certified
  • Duration: Instructor Preference (can vary between 1-7 days)
  • Description: Essentrics® Fitness Holidays/Retreats are a great way to build your community of students and to offer your clientele an opportunity to unwind and focus solely on themselves. Any instructor wishing to host an Essentrics® Retreat/Fitness Holiday must contact Head Office for approval before promoting or advertising any such event.
  • Approved names for Essentrics® Fitness Holidays/Retreats: To use the name Essentrics® in your event description or name, as in Essentrics® Retreat, the word Essentrics® must be preceded by the instructor/host’s name. You must indicate who is hosting the retreat in the following manner.
    • [Essentrics Instructors’ names] Linda May & Rebecca Wood’s Essentrics® Retreat
    • [Essentrics Instructor’s name] Linda May & Rebecca Wood’s Essentrics® Fitness Holiday
  • Date/Location Selection:
  • Prior to finalizing and promoting the details of your Fitness Holiday/Retreat, we request that you please submit the date and location of your retreat to the Essentrics® Head Office.

Hosting an ESSENTRICS® Demo
  • Prerequisite: Level 1 Certified or higher
  • Duration: 5-20 min
  • Description: If you are introducing your class to a new gym, presenting at a conference, or being featured in the media, your goal is to deliver as much information to your audience in a clear and concise way. You want to maximize your time and deliver a strong, effective message that accurately represents the Essentrics® program and highlights what sets it apart from other fitness programs. If you have an opportunity to host a demo, please contact [email protected] for tailored assistance and support in planning your event.

The Essentrics® name is a registered trademark owned by the Esmonde Technique.



How to choose your Class Name
It’s important to use proper class titles when promoting your Essentrics® classes on schedules in fitness studios, gyms, community centre bulletin boards, flyers you’re handing out in your neighbourhood, etc. Certain gyms and studios will also request well-defined descriptions to go along with the name of your class—it’s best to sit down with the fitness coordinator to discuss which type of class would best be suited to their clientele.

Keep in mind, the time the class is held and the name you give your class will attract different clientele. E.g. a noon class is best for “Toning,” where as 6:30pm is great for a “Stretch Class.”

ACCEPTED Class Names:
Please remember to always include the brand name ESSENTRICS® as the main title of your class.  
Brief and long class descriptions are included below:

  • ESSENTRICS®
    A dynamic, full body workout suitable for all fitness levels, that simultaneously combines stretching and strengthening while engaging all 650 muscles. This class will increase flexibility and mobility for a healthy, toned and pain-free body.

    Alternative class names
    :
    ESSENTRICS® Stretch & Tone
    ESSENTRICS® Tone  
    (Note: These class names are the same as calling your class ESSENTRICS®, however they give you the option of including targeted keywords to better appeal to your type of clientele and teaching location.)

    [Long class description:]

    Essentrics is a full body workout that rapidly changes the shape of your body through a dynamic combination of strengthening and stretching. The technique develops lean, strong and flexible muscles with immediate changes to your posture. Perfect for men and women of all fitness levels, this program rebalances the body, prevents and treats injuries and unlocks tight joints. With a diverse music playlist accompanying each routine, this equipment-free workout leaves you feeling energized, youthful and healthy.

  • ESSENTRICS® Stretch
    A dynamic, full body workout that simultaneously combines stretching and strengthening while engaging all 650 muscles. Experience a deep activation stretch that will work through all the joints and release tight muscles. Effective for flexibility, mobility and pain-relief, as well as injury prevention and recovery.

    (Note: This description allows for a greater focus on the stretching aspect of the technique for those who are specifically looking for an activation/release stretch workout.) [Long class description:]

    This class is medium-paced and easy to follow—ideal for anyone who is new to the Essentrics Workout. You will experience a relaxed, but dynamic and deep, full body stretch that will work through all the joints and release tight muscles. Effective for injury recovery and prevention, pain relief, stress release, and promoting healing.

    Focus: shoulders, spine and groin, back, hips, hamstrings, quads, groin, calf and IT band.

  • ESSENTRICS® Barre
    A dynamic, full body workout that combines standing, floor and barre exercises in one class. Respectful to the body, yet challenging—barre work helps to unlock and stretch the deep muscles of the spine, hips, hamstrings and quads, in order to relieve pain and permit full range of motion. 

    [Long class description:]

    Everything you ever wanted from a Barre Workout!!

    For the past 15 years, Essentrics has integrated the barre into its regular workouts. Keeping up with the fundamental principles of the program—elongating the muscles and challenging them in the lengthened position, strengthening while lengthening, zero impact without the use of weights—Essentrics Barre Workouts will tone and shape your body, create long lean muscles and increase your flexibility.

  • ESSENTRICS® Aging Backwards
    This is an age reversing workout that will restore movement in your joints, flexibility in your muscles, relieve pain, and stimulate your cells to increase energy, vibrancy and your immune system. A slow-paced, full body workout created by the author of Forever Painless and the New York Times bestseller, Aging Backwards.

    Alternative class names:
    ESSENTRICS® Release, Rebalance & Restore (ER: Release tight muscles, Rebalance joints and Restore the body)
    ESSENTRICS® Gentle Stretch
    Age Reversing ESSENTRICS®
    ESSENTRICS® for Seniors (Community centres, senior homes—targeted to seniors)

    (Note:
    These class names are appropriate to use for beginner, less mobile and/or senior clientele.)

    [Long class description:]


    This class is aimed at regaining your mobility while slowly building strength and reawakening the power of your 650 muscles. This class has a slower pace than our general Essentrics classes. It is designed for those who have atrophy-related stiffness, frozen shoulder, chronic aches and pains, or who are beginning to exercise after a long sedentary period. For men and women of all ages who are looking for a gentle, slow tempo class.

Note: You cannot call your classes Classical Stretch. However, you may mention in your class description that the Classical Stretch fitness TV show is based on the Essentrics technique.



Never Modify the Marks. Instructor must use the Marks in accordance with the terms of this Agreement and refrain from modifying the Marks (e.g., Instructor must not (i) refer to a class as, for example, “Essentrics Core”, “Essentrics Legs” “Aqua Essentrics” or (ii) change the spelling of the Marks, such as, for example, using the phrases “Refrentrics” or “Essentrics-Cardio”).  

Not Allowed: Fusion, Combination/Combo, Mash-Up i.e. Essentrics Fusion
The words listed above are not allowed to describe an Essentrics® class as it may lead to confusion. Essentrics must be taught as a standalone technique; Essentrics works because it is a full body rebalancing, stretching and strengthening program.  It is an excellent workout to do prior to/ post other training program; Essentrics is only an Essentrics workout when it is done in its entirety. If you don’t teach a full Essentrics class (minimum 23-minutes), your students will not get the results they are looking for. It’s for this reason that we don’t allow the fusion of Essentrics with other techniques.  

If you are hosting an event in collaboration with another individual, organization or venue where a different technique (X) will be taught before and/or after an Essentrics workout, you must refer to the Essentrics portion on its own, by the accepted class names. Whenever you are teaching Essentrics (either 1hr, 45 min or 30 min workout), you must refer to it as Essentrics. An Essentrics class must be minimum 30 mins. You can use the following words to refer to multiple classes being taught consecutively: 
  • Essentrics followed by (X) 
  •  (X)  followed by Essentrics 
  • (X) Essentrics 
  • Essentrics + (X) 
  • (X) and/& Essentrics 
  • Essentrics and/& (X) 
If you are using the Essentrics name in a way that is not condoned by The Esmonde Technique as laid out above, The Esmonde Technique maintains the right to remove your name from our Certified Instructor list and live class location finder. If you do not abide by the terms and conditions as laid out herein, we will revoke your license to use the Essentrics name, and we can require you to resubmit an evaluation for your latest level to regain status as a Certified Essentrics Instructor (at your previous level.)




How to choose your company name
We kindly request that you support us in our efforts to enforce the Essentrics® Trademarks and to employ them properly and justly, helping to avoid confusion and misuse that could potentially cause liabilities. The registered name Essentrics® cannot be used alone as your business name, trade name, LLC name, studio name, website domain name, Facebook page name/username, without official consent from the Head Office and without a specific license. When you’re ready to choose a name for your personal company, whether it be to promote your Essentrics classes or your other teaching services, the same naming rules apply for using the Essentrics trademark within a company name or trade name as they do for choosing a Facebook page name/username and/or website domain name.

BEST COMPANY NAMING SUGGESTIONS
  1. Use your first name or first name + last name

    Examples: Lila Smith
      Lila Smith Fitness


  2. If you choose to use the word “Essentrics, you must also use the word “with followed by your first name or first name + last name

    Example: Essentrics with Clara Smith

    OR


    You must also use one of these seven words (Class/Classes, Instructor, Teacher, Trainer/Training, Workout) along with your first name or first name + last name

    Examples: Lila Smith Essentrics Instructor 
      Essentrics Workout with Clara


  3. If you choose to use a territory and use the word “Essentrics,” you must also use one of these seven words (Class/Classes, Instructor, Teacher, Trainer/Training, Workout) in between the word “Essentrics” and your territory. Your first name or first name + last name must also be included. (Note: The word Essentrics cannot be directly next to a territory.)

    Examples: Lila Smith Essentrics Class NY Lila
       Essentrics Instructor Boston


    OR


    You must also use the word “with” followed by your first name or first name + last name + in + territory

    Example: Essentrics with Julie in Texas  


    You are
     NOT ALLOWED to... 

    Only use the word “Essentrics + (Strength, Stretch, Studio, Training, Barre, Fitness, Class, Workout, Flexibility, or any similar words)

    Example: Essentrics Training

    You are
     NOT ALLOWED to... 

    Only use your first name or first name + last name + Essentrics(this implies ownership of the brand)

    Example: Lila Smith Essentrics

    You are NOT ALLOWED to:


    Use the word “Essentrics+ territory + with + first name or first name + last name (this implies ownership of a territory)

    Example: Essentrics NY with Lila



How to Choose the BEST NAME for your…
FACEBOOK page name/username | PERSONAL WEBSITE domain name
 
The popularity and brand awareness of Essentrics® is growing exponentially, worldwide—with Certified Essentrics instructors expanding their businesses in major cities across the nation. In order to ensure fairness in territories that contain numerous instructors, we’ve had to put into place several naming rules and guidelines to ensure that none of our instructors claim dominance of a territory.

- Download Naming Rules PDF -

We ask you to please respect our guidelines below:

BEST COMPANY NAMING SUGGESTIONS
  1. Use your first name or first name + last name

    FACEBOOK examples PERSONAL WEBSITE example
    facebook.com/LilaSmith LilaSmith.com
    facebook.com/LilaSmithFitness LilaSmithFitness.com


  2. If you choose to use the word “Essentrics,” you must also use the word “with” followed by your first name or first name + last name

    FACEBOOK example PERSONAL WEBSITE example
    facebook.com/EssentricswithClaraSmith EssentricswithClaraSmith.com


    OR


    You must also use one of these seven words (Class/Classes, Instructor, Teacher, Trainer/Training, Workout) along with your first name or first name + last name

    FACEBOOK examples PERSONAL WEBSITE example
    facebook.com/LilaSmithEssentricsInstructor LilaSmithEssentricsInstructor.com
    facebook.com/EssentricsWorkoutwithClara EssentricsWorkoutwithClara.com


  3. If you choose to use a territory and use the word “Essentrics,” you must also use one of these seven words (Class/Classes, Instructor, Teacher, Trainer/Training, Workout) in between the word “Essentrics” and your territory. Your first name or first name + last name must also be included. (Note: The word Essentrics cannot be directly next to a territory.)

    FACEBOOK examples PERSONAL WEBSITE example
    facebook.com/LilaSmithEssentricsClassNYC LilaSmithEssentricsClassNYC.com
    facebook.com/LilaEssentricsInstructorBoston LilaEssentricsInstructorBoston.com


    OR


    You must also use the word “with” followed by your first name or first name + last name + in + territory

    FACEBOOK example PERSONAL WEBSITE example
    facebook.com/EssentricswithJulieinTexas EssentricswithJulieinTexas.com


    You are
     NOT ALLOWED to:
    Only use the word “Essentrics + (Strength, Stretch, Studio, Training, Barre, Fitness, Class, Workout, Flexibility, or any similar words)

    FACEBOOK example PERSONAL WEBSITE example
    facebook.com/Essentricstraining Essentricstraining.com


    You are
     NOT ALLOWED to: 
    Only use your first name or first name + last name +Essentrics(this implies ownership of the brand)

    FACEBOOK example PERSONAL WEBSITE example
    facebook.com/LilaSmithEssentrics LilaSmithEssentrics.com


    You are NOT ALLOWED to:

    Use the word “Essentrics+ territory + with + first name or first name + last name (this implies ownership of a territory)

    FACEBOOK example PERSONAL WEBSITE example
    facebook.com/EssentricsNYwithLila EssentricsNYwithLila.com

Note: If you prefer, you may also use a nickname instead of your first and/or last name.

If you need additional clarification on our naming rules and regulations, have an existing site or one in mind, please do not hesitate to contact: [email protected]

Example of a Facebook page name / username:



Example of a Personal website homepage and domain name:



OTHER SOCIAL MEDIA SITES

If you’d like to create social media accounts on other platforms to promote your teaching services, such as: Twitter, Instagram and Pinterest—please refer to the Username guidelines below.

TWITTER
Since Twitter usernames have a limit of 15 characters, we suggest you use your full name or one of the examples below. In your bio, you can mention that you’re an Essentrics instructor, the location and details of your class, your contact info, as well as your social media and personal website links.

Best Twitter Username:

@[YourFullName]
Example: @LisaSmith 

If you want to include the word “Essentrics” in your Username:          

Twitter Username (ALLOWED):

@[Essentrics + first name
or first name + last name]
Example: @EssentricsLisa

@[Essentrics +
first name or first name + last name + territory] – or in any other order
Example: @EssentricsSamTO

Twitter Username
(NOT ALLOWED):

@[Essentrics + territory]
– or vice versa (this is reserved for official studio advertising.)
Examples: @EssentricsLA
                   @LAEssentrics

@[Essentrics + territory + fitness keyword (fit, wkt, gym, studio, etc.)]
– or in any other order
Example: @essentricsNYFit


INSTAGRAM - BEST USERNAME

@[YourFullName]
Example:@LisaSmith        


EMAIL ADDRESS
How to choose the right one.
We think that setting up an email address for professional purposes is a great idea. Making it easy to remember is key.

Email address (ALLOWED):

Use a combination of the word “Essentrics + your first name or first name + last name, in the username in front of a generic domain name (gmail.com, hotmail.com, etc.):

  
Email examples
LilaSmithEssentricswith@gmail.com
LilaEssentricswith@msn.com
[email protected]
Jen.Essentrics@hotmail.com
JenEssentrics[email protected]


Email Address (NOT ALLOWED):

You may not use a domain name which contains the word “Essentrics":
Examples:
[email protected]essentricsfitness.com
                   [email protected]essentricstoronto.com



Are you a fully Certified Essentrics instructor looking to take your Essentrics career to the next level by opening your own Essentrics® Studio or Space?

If so, get in touch with us about additional licencing opportunities! We are always looking to expand our network of studios and spaces worldwide and are eager to discuss the options with potential future partners. For inquiries, please email: [email protected] Please note: This is not a franchise/license offering. Franchise/license offerings will be made by the Essentrics® Head Office after further discussions with selected qualified individuals.

Please note that Essentrics® is a registered trademark owned by The Esmonde Technique and cannot be used in a studio or business name without the official consent of Head Office.

Here’s what we’re looking for in our partners…
  • Passion
  • Commitment
  • Experience
As a member of the Essentrics community, we know that you share our passion for a healthy lifestyle and a balanced approach to sustainable fitness for all. Showing a strong commitment towards your Essentrics education, your clients and your local community will provide you with all the tools you need to succeed as an Essentrics® Studio or Space owner. With an international brand supporting you as a licensee, you will learn how to provide the best Essentrics experience to your students, reach your full potential and enjoy the independence of running your own business in your neighborhood.

If you’re ready to take the next step with us—we’d love to hear from you!



Guidelines for Filming your 2-minute Promo Video
Online videos are one of best ways to get a clear message across and inspire your clients. Sharing videos helps you to articulate key points in an easy and accessible way. Watching and listening to a message can help convey an idea that may be more difficult to articulate with written words. We love that our instructors have felt inspired to share their ideas and Essentrics knowledge in video form and we’re here to help you come across as professionally as possible on this public platform.

We are allotting a maximum time of 2 minutes for your online videos. Whether you choose to discuss yourself and your classes, share information about the benefits of the program, tips on how to do the exercises, or whatever your message may be, please ensure that you stick to the guidelines below. Keeping your videos short with ensure you get all of your main points across clearly and directly.

The following is a simple list of Do’s and Dont’s that we think will help you create an effective video and maintain a consistent global image for the Essentrics brand.

DO’S
Do: Shoot your promo video in a studio/gym or clean, proper space that is in line with the ESSENTRICS® brand (elegant/intelligent).
Do: Ensure the volume and clarity of the video and your voice is of sufficient quality. Check your sound and recording quality prior to filming.
Do: Properly introduce yourself as an Essentrics Instructor and state your completed level.
Do: Discuss details of your teaching services (specific gyms/studios you teach at, class schedule, private sessions if applicable, etc.) and ways for people to get in touch with you if you so please.
Do: Make eye contact with the camera and have a warm, approachable tone of voice.
Do: Have a plan! Create a list of what you intend to discuss so that you appear prepared and well spoken. Practice out loud ahead of time! You want to be natural, and professional.
Do: Insert a title in your video, it should appear as: Essentrics Class with << your name >>”.

DONT’S

Don’t: Shoot your video in your kitchen or basement or visually cluttered zone – Find an attractive and well-lit space.
Don’t: Wear sunglasses – eye contact is important when trying to build a connection with your audience.
Don’t: Post any Essentrics workouts that you have created. Exercise demo’s of PCW sequences are great as long as the allotted time of 2 minutes is respected.
Don’t: Shoot your video from a distance or in a location that is too large – you want to avoid background noise & echoes and maintain people’s attention in the frame.
Don’t: Film in a location that has poor lighting – lighting enhances the quality and subject of your videos and can make or break its success.

Note: If you are posting educational videos on any of your website on social media platforms, we encourage you to submit your video to the Teacher Training Team at our Head Office for approval or suggestions. We are more than happy to assist you with marketing yourself and Essentrics to your local community.

Posting or Streaming Essentrics Videos Online
You cannot post or stream online any Essentrics workouts that you’ve created (except for your 2-minute personal class promo video) nor any official Essentrics videos (for free or for a fee on your website or social media accounts), as you are not licensed to do so. You may, however, post and share our official mini Essentrics workout videos found in the video section of our website.

Using the Recorded Music from your PCWS
The Audio Network music that you were provided to accompany your PCWs is protected by copyright and is licensed to you strictly for use during your live classes. The PCW music tracks cannot be used in any videos you share, post on your website or Youtube, or on your social media profiles, nor in anything digital you create (for example as a soundtrack to a video you are making). It’s against the law to share music publicly, even if you have paid for a copy of a piece of music. Sharing includes activities such as copying and distributing music – for example to email groups, via a file sharing website or by converting MP3 files to CDs and sharing them.



ESSENTRICS® Trademark
When promoting yourself now and in the future, the registered® symbol must always accompany the Essentrics® trademarks and logos. It is important that you always use the R after each registered trademark and not combine marks into one sentence with the R at the end. For example Essentrics® Aging Backwards® should be written with the R symbol after each of the trademark names as above. It is important to add the registered ® symbol to your class schedules. d. We recommend using the Essentrics® Workout logo to promote all your activities.

Keeping Track of Your Class Branding
We recommend reviewing the following materials to ensure that everything is up to date and properly branded! 
  • Your personal website 
  • Any print or virtual promotional materials 
  • Class schedules
  • Class descriptions 
  • Business cards 
  • Email signatures 
We’d also appreciate it if you took a look at any of the gym websites you teach at and notify them of the trademark symbol requirements.