All Apprentice and Certified Instructors enrolled in the Essentrics® Instructor Certification Program must adhere to the following terms and conditions for teaching and promoting the Essentrics® technique and using the Essentrics® Trademarks which have been put in place to protect the integrity of the Essentrics® technique and brand. Please note that failure to comply with these terms could result in the suspension and/or revocation of your teaching license, including the permission to use the Essentrics® Trademarks.
Subject to the terms hereof, Essentrics grants Certified Instructors a limited, nonexclusive, nontransferable, revocable teaching license, without warranty, to use the Essentrics Trademarks to promote and teach in-person live classes and approved in-person events, and to use the Essentrics name solely to identify the Instructor (“Licensee”) as an Essentrics Instructor (“License”). Essentrics grants Certified Instructors permission to teach live virtual classes in accordance with the terms described here + upon signing and being granted an Instructor Live Virtual Class License.
As of February 1, 2021, to be able to offer Essentrics live virtual classes, Certified Instructors require an Instructor Live Virtual Class License and must follow its terms that cover permitted virtual class types and live streaming tools, recording restrictions, online promotion and class participation fees. If you are a Certified Essentrics Instructor Level 1-4, please request the Instructor Live Virtual Class License here. Once you request an Instructor License, the License will be emailed to you from Essentrics via DocuSign (an online signature tool), and your signature will be registered via electronic signature. Click here to access a reference version of the Instructor Live Virtual Class License that outlines the complete terms and conditions. This is a sample version. Viewing it or downloading it does not make you eligible to teach Essentrics live virtual classes.
Facilities (gyms, studios, fitness centers, community centers, etc.) require a Facility Live Virtual Class License in certain cases. To determine if your facility requires a License, refer to this page. To access a reference version of the Facility Live Virtual Class License that outlines the complete terms and conditions, click here. This is a sample version. Viewing it or downloading it does not make you eligible to offer Essentrics live virtual classes.
Note: Apprentice Instructors are not eligible for an Instructor Live Virtual Class License and must abide by the Live Virtual Class Terms for Apprentice Instructors below.
Given the COVID-19 pandemic and the public health initiatives to reduce exposure to public spaces and large groups, Essentrics grants Apprentice Instructors permission to teach live virtual Apprentice classes in accordance with the terms described below until further notice.
This enables Apprentice Instructors to teach live virtual Apprentice classes online to a private audience. Any full one-hour Pre-Choreographed Workout 1 class taught online can count towards the 30 Apprentice teaching hours required in Level 1.
1. PERMITTED ESSENTRICS LIVE VIRTUAL APPRENTICE CLASS FORMATS.
2. PERMITTED LIVE VIRTUAL APPRENTICE CLASS LOCATION / ONLINE PLATFORMS.
An Apprentice Instructor is permitted to offer live virtual Apprentice classes (not pre-recorded) via a closed, private and secure group using one of the following online tools:
NOT PERMITTED: Any broadcast of an Essentrics live virtual Apprentice class to a public or open Facebook, Instagram, YouTube or Vimeo audience, including but not limited to:
3. RECORDING RESTRICTIONS.
4. LIVE VIRTUAL APPRENTICE CLASS STRUCTURE. Any in-person or live virtual Apprentice class must always follow Pre-Choreographed Workout 1.
5. ONLINE PROMOTION OF LIVE VIRTUAL APPRENTICE CLASSES.
6. LIVE VIRTUAL APPRENTICE CLASS FEES.
Apprentice Instructors can offer live virtual Apprentice classes at no charge or for a fee. The decision to charge for Apprentice classes, and how much, is at the discretion of the Apprentice Instructor. However, we recommend that Apprentice Instructors wait to pass their Level 1 exam before charging for their classes, as they are still in the early learning stage of the certification.
The aforementioned restrictions exist to maintain the quality and integrity of the Essentrics technique and brand. All Essentrics Pre-choreographed Workouts are protected by Copyright, and only The Esmonde Technique has the right to distribute the workouts digitally. The Esmonde Technique also retains the right to host digital non-live recordings (pre-recorded) of Essentrics workouts online.
Certified Level 1 – 3 Instructors:
To maintain your teaching license in addition to your Class Profile Account and class listings on the “Find a Class” tool, you must demonstrate that you are actively learning and staying up-to-date and involved with Essentrics Teacher Training developments. This engagement ensures that instructors are staying true to the technique and upholding the quality of their classes.
We require that you do the following on an annual basis (but are always happy to work with you upon extenuating circumstances):
This timeline keeps instructors on track for success within the 4-level training program as well as in their classes. Each level develops your skills as a teacher through the knowledge gained and feedback provided by Essentrics Exam Correctors during each evaluation.
In purchasing a Level manual, you are subscribing to the Essentrics Instructor Certification Terms & Conditions which override any prior agreements with relation to previous Levels.
Certified Level 4 Instructors:
To maintain your teaching license in addition to your Class Profile Account and class listings on the “Find a Class” tool, you must demonstrate that you are actively learning and staying up-to-date and involved with Essentrics Teacher Training developments. This engagement ensures that instructors are staying true to the technique and upholding the quality of their classes.
We require that you do one of the following on an annual basis (but are always happy to work with you upon extenuating circumstances):
Who can use the registered ESSENTRICS® name and logo (Trademarks)?
The legally registered Essentrics® brand name is a proprietary business asset of The Esmonde Technique (“Licensor”). Strictly individuals who are registered to the Essentrics Certification program (“Licensees”) have the right to use the Essentrics® Workout name for their live classes.
Individuals all over the world depend on the Essentrics® brand name to identify Essentrics® products and services, to distinguish our program from those of competitors and to serve as a stamp of quality assuring consumers of the source of Essentrics® products and services. As the creators of Essentrics®, The Esmonde Technique prides itself on the quality of its programs and on the continuous improvement of its services. By controlling the ways in which the Essentrics® name is used and the ways in which the program is taught, we are ensuring that a certain standard upheld.
This agreement has been created to help you understand how you can use the legally registered Essentrics® name. An Essentrics Certified or Apprentice instructor is licensed to teach a live Essentrics® Workout class to the general public. When you are a member of the Essentrics® Certification program, you are granted the right to use the Essentrics® Workout name to promote your live classes in accordance with the guidelines laid out in these Trademark Usage Terms. Licensees of the Essentrics® Certification program are required by contract and law to follow the guidelines in the license agreement. Infringement of these terms will result in appropriate legal action from The Esmonde Technique.
We kindly request that you support us in our efforts to enforce the proper use of the Essentrics®name and to use it properly and justly, helping to avoid confusion and misuse that could potentially cause liabilities. Instructors and practitioners of the Essentrics® workout are encouraged to notify us immediately if they become aware of any unauthorized or improper use of the Essentrics®name. We appreciate your collaboration and thank you for your support!
Please abide by the Trademark Name Usage Terms outlined below.
1. It is crucial that we to keep our entire Essentrics® instructor community informed and engaged and e-mail is our primary means of communication with our Teacher Training community. We require that all licensees of the Essentrics® Certification program provide a valid e-mail address to the Teacher Training Department to ensure seamless communications with our teachers.
2. The Esmonde Technique requires that all of our Essentrics® Workout instructors, including Apprentices and all Level 1-4 Certified Instructors, obtain individual professional liability insurance for their own protection.
3. The Esmonde Technique is responsible for ensuring the quality of our technique and of our Certification program, but cannot be held accountable for an individual’s actions under the instructor license.
4. The Esmonde Technique is not liable for the safety or quality of any independently held Discover Essentrics® Class, Live Event, Fitness Holiday or Retreat.
5. The Essentrics® Certification program is not a franchise. The Esmonde Technique is the Licensor of the Essentrics® trademark name to its Licensees for live fitness class instruction.
6. All Apprentice and Certified Essentrics® Instructors must include a hyperlink to essentrics.com on their website homepage.
7. In order to protect the integrity of the Essentrics® Workout and the brand, The Esmonde Technique reserves the right to revoke a Certification or instructor license if it is deemed that the Essentrics Trademark Guidelines are not being abided by in their entirety, or if the Essentrics® trademark name is being employed in an objectionable or distasteful manner.
– No Adding: Essentrics must be taught as a standalone class. While Essentrics is an excellent workout to do before or after other training programs, combination/fusion classes are not allowed. You cannot add other techniques into any portion of an Essentrics class, including energy work such as Acupressure, Tapping, and Reiki.
– No Removing: An Essentrics workout must be done in its entirety. Essentrics works because it is a full body rebalancing, stretching and strengthening program. If you don’t teach a full Essentrics class (minimum 30 minutes), your students will not get the results they are looking for.
The Essentrics® logo represents our identity and high quality standards we keep towards our technique, our Teacher Training program and our products. We need to make sure that we protect the unique identity of Essentrics and that it is being used for genuine products and services, such as classes given by Certified Essentrics instructors.
We are very careful with the usage of our logo and request that you support our efforts to protect it. In order to help you make fair and correct use of our name and logo, please find our guidelines below.
ESSENTRICS® Logos
Generally speaking, Essentrics does not grant permission for use of its logo to third parties. An exception is organisations that host Essentrics classes taught by Certified Essentrics Instructors. They can use the logo on their website and other promotional materials to advertise the class, under the conditions that
1) these classes are taught by Certified Essentrics instructors and that
2) they comply with the Essentrics visual guidelines.
Certified Essentrics instructors have access to the current and correct format of the official Essentrics logos (Note: Apprentice instructors have access to an alternative version of the logo, until they become certified.)
Please note that the appropriate logos will be emailed to you directly via the Teacher Training Department (Apprentice: after 3 months of receiving Level 1 material; Certified: upon receiving your Level 1 completion email).
When you are a Certified Essentrics instructor, you are welcome to use the Essentrics logos to produce your own promotional materials and to advertise your classes. Some examples include posters, leaflets, social media pages and websites.
The Essentrics logos may not be used to manufacture and sell products such as clothing or any other merchandise. Certified instructors may use the logo to print on clothing and other items for personal use only.
Visual Identity Guideline
Essentrics logo minimum width: 20 mm.
The following alterations to the Essentrics® logos are not permitted:
Colours of the Essentrics Logo:
Visuals and Photographs
Proper Essentrics visuals and photographs to use for promotional materials will be emailed to you directly via the Teacher Training Department.
Apprentice instructors – will receive a promo postcard—after 3 months of receiving Level 1 material.
Certified instructors – will receive a collection of images and a promo postcard/poster to use, upon receiving Level 1 completion email.
We ask that they be displayed at a clear size and not altered in terms of colour, orientation and proportion.
Report Improper Use
See any unauthorized or improper use of the Essentrics logo or the brand name? Please let us know via [email protected]
Questions?
Please contact us if you have any questions concerning the use of our logos, visuals or any other branding question via [email protected]
Individuals all over the world depend on the Essentrics® brand name to identify with a reliable, quality technique. As the creators of Essentrics®, The Esmonde Technique prides itself on the quality of its programs and on the continuous improvement of its services. By controlling the ways in which the Essentrics® name is used and the ways in which the program is taught, we are ensuring that a certain standard is upheld.
To teach Essentrics, an individual must enroll in the four-level Essentrics Certification Program; teaching Essentrics without official enrollment in our Instructor Certification Program is strictly prohibited. To help instructors achieve and uphold our standard, Essentrics provides interactive Live Teacher Trainings and workshops, cutting edge material, and ongoing support and opportunities for continuing education. There are no prerequisites to becoming an Essentrics Instructor; our comprehensive training tools provide the support needed to succeed.
Members of the Essentrics Instructor community must follow and comply with the guidelines for using the Essentrics trademarks and intellectual property as stated in the Trademark Usage Guide received upon purchase of the Certification materials. Upon completion of the Level 1 certification, instructors receive a diploma and are listed on our website as a Certified Essentrics® instructor. It is the responsibility of each instructor to uphold the conditions within our terms of agreement to maintain their certification and our responsibility to ensure that each member of our community is supported towards their personal and professional growth.
Instructor must not use the Esmonde Technique Intellectual Property for purposes of promoting any Workshop, Training, Instruction or other activity except Instructor’s own Essentrics classes or approved events. Instructor must not use any The Esmonde Technique Intellectual Property to identify a gym, workout facility, business or trade name, or any other facility, program or product, except as authorized herein, without The Esmonde Technique’s prior approval. The Esmonde Technique reserves the right to remove any content posted on the Internet and/or used by Instructor that violates The Esmonde Technique’s Intellectual Property rights.
As an Essentrics Instructor, you are licensed to teach live classes in person (face to face.) Instructors must not film, record, stream live video, create DVDs or reproduce Essentrics workouts or classes in any manner. Essentrics videos, DVDs and Pre-Choreographed Workouts (PCWs) are fully protected under U.S. copyright laws, and any unauthorized duplication, exhibition, distribution or use without prior approval from the Esmonde Technique is prohibited. Pre-choreographed Workouts are for individual use; we ask that Instructors do not share PCW DVDs and manuals with other Instructors, and that instructors purchase their own copies of any Certification related materials.
Screen recording or screen casting of any live virtual or prerecorded Essentrics classes, Essentrics videos or Essentrics online events, is strictly prohibited.
Hosting private or group Essentrics® classes via Skype, Facetime, Live Video or any other communication/media platform, is not allowed due to Federal copyright laws. All Essentrics® Pre-choreographed Workouts are protected by Copyright, and only The Esmonde Technique has the right to distribute the workouts digitally.
**MARCH 17th, 2020 UPDATE**
Given the current situation and the public health initiatives to reduce our exposure to public spaces and large groups, we are very aware of the implications on our Essentrics Instructors and clients alike. With this in mind, we have decided to remove the restriction for Instructors to offer live (not pre-recorded) classes to their existing clientele online through one of the digital communication platforms listed below, until further notice. This will enable instructors to teach only the classes they were already teaching, and only to their current and existing active clientele, by offering their classes online live to a private audience.
With the temporary guideline changes, please keep the following in mind:
You may not host any live or pre-recorded broadcast of your classes to a public Facebook or Instagram audience, to the broader public, or to any of your followers who are not current clients of yours. The pre-existing restriction remains in place for any public broadcast of your live Essentrics classes on certain platforms, including but not limited to the following:
We understand that each Level has required Apprentice teaching hours as part of the certification requirements. For this interim time, until further notice, any full one-hour Pre-Choreographed Workout classes you teach online can count towards those hours. You will need one volunteer from each online class to agree to provide their name as your participant.
If you have been presented with an opportunity to offer live (not pre-recorded) online classes through a partnership with or at a gym, please contact Head Office to discuss. Please also do not hesitate to reach out to discuss any of the items mentioned for these provisional terms, we want to support you as best as we can.
The aforementioned restrictions exist to maintain the quality and integrity of the Essentrics technique and brand. All Essentrics® Pre-choreographed Workouts are protected by Copyright, and only The Esmonde Technique has the right to distribute the workouts digitally. The Esmonde Technique also retains the right to host digital non-live recordings (pre-recorded) of Essentrics® workouts online.
As per the video promotion guidelines, you may post videos promoting Essentrics on any platform, provided that the portion of the video that contains Essentrics intellectual property, techniques, theories and choreography does not exceed 2 minutes.
Essentrics® In-Person Live Event & Retreat Guidelines
Want to host an Essentrics® In Person Live Event?
In order to promote your in-person live Essentrics® classes, a Certified Essentrics® Instructor can host an Essentrics® In-Person Live Event (Discover Essentrics® Class, Demo or Fitness Holiday/Retreat). It takes a certain level of experience to be able to effectively host events of this nature. We want all of our Essentrics® Instructors to succeed and the requirements below are in place to help you do so. Both new and existing clients will benefit from these enriching events.
To avoid confusion between privately held Essentrics® In-Person Live Events (run by individual instructors) versus Corporately held Essentrics® In-Person Live Events (run by Head Office), we have created a set of guidelines to follow when hosting live events to cater to your clients’ needs. These rules are to ensure that events promoted using the name Essentrics® meet the consistency and quality standards of all Essentrics® In-Person Live Events held worldwide. The Esmonde Technique does not condone the use of the word Workshop for Essentrics events hosted by Instructors, aimed at regular clients. The Esmonde Technique reserves the right to use the word Workshop for Essentrics events hosted by Head Office.
Essentrics is the owner of the Essentrics® Instructor Certification program and its intellectual property, and only Essentrics® has the authority to teach the Essentrics® Instructor Certification material. Essentrics® reserves the right to host all and any instructor Workshops, Mini-Workshops, In-Person Live Teacher Trainings, Virtual Live Teacher Trainings or other teacher training related events. Essentrics® Instructors cannot host Workshops, In-Person Live Events, Virtual Live events targeting Essentrics Instructors, nor host events during which Intellectual Property from the Essentrics® Instructor Certification is disseminated (e.g. PCW Workshops, Technique Workshops). Any events, in-person or virtual, aimed at teachers must be planned in collaboration with Essentrics® for quality control purposes.
Hosting an In-Person Discover ESSENTRICS® Class:
Hosting an ESSENTRICS® Retreat/Fitness Holiday:
Hosting an ESSENTRICS® Demo
The Essentrics® name is a registered trademark owned by the Esmonde Technique.
How to choose your Class Name
It’s important to use proper class titles when promoting your Essentrics® classes on schedules in fitness studios, gyms, community centre bulletin boards, flyers you’re handing out in your neighbourhood, etc. Certain gyms and studios will also request well-defined descriptions to go along with the name of your class—it’s best to sit down with the fitness coordinator to discuss which type of class would best be suited to their clientele.
Keep in mind, the time the class is held and the name you give your class will attract different clientele. E.g. a noon class is best for “Toning,” where as 6:30pm is great for a “Stretch Class.”
ACCEPTED Class Names:
Please remember to always include the brand name ESSENTRICS® as the main title of your class.
Brief and long class descriptions are included below:
Note: You cannot call your classes Classical Stretch. However, you may mention in your class description that the Classical Stretch fitness TV show is based on the Essentrics technique.
Never Modify the Marks. Instructor must use the Marks in accordance with the terms of this Agreement and refrain from modifying the Marks (e.g., Instructor must not (i) refer to a class as, for example, “Essentrics Core”, “Essentrics Legs” “Aqua Essentrics” or (ii) change the spelling of the Marks, such as, for example, using the phrases “Refrentrics” or “Essentrics-Cardio”).
Not Allowed: Fusion, Combination/Combo, Mash-Up i.e. Essentrics Fusion
The words listed above are not allowed to describe an Essentrics® class as it may lead to confusion. Essentrics must be taught as a standalone technique.
If you are hosting an event in collaboration with another individual, organization or venue where a different technique (X) will be taught before and/or after an Essentrics workout, you must refer to the Essentrics portion on its own, by the accepted class names. Whenever you are teaching Essentrics (either 1hr, 45 min or 30 min workout), you must refer to it as Essentrics. An Essentrics class must be minimum 30 mins. You can use the following words to refer to multiple classes being taught consecutively:
If you are using the Essentrics name in a way that is not condoned by The Esmonde Technique as laid out above, The Esmonde Technique maintains the right to remove your name from our Certified Instructor list and in-person or virtual live class location finder. If you do not abide by the terms and conditions as laid out herein, we will revoke your license to use the Essentrics name, and we can require you to resubmit an evaluation for your latest level to regain status as a Certified Essentrics Instructor (at your previous level.)
How to choose your company name
We kindly request that you support us in our efforts to enforce the Essentrics® Trademarks and to employ them properly and justly, helping to avoid confusion and misuse that could potentially cause liabilities. The registered name Essentrics® cannot be used alone as your business name, trade name, LLC name, studio name, website domain name, Facebook page name/username, without official consent from the Head Office and without a specific license. When you’re ready to choose a name for your personal company, whether it be to promote your Essentrics classes or your other teaching services, the same naming rules apply for using the Essentrics trademark within a company name or trade name as they do for choosing a Facebook page name/username and/or website domain name.
BEST COMPANY NAMING SUGGESTIONS
Examples: | Lila Smith |
Lila Smith Fitness |
Example: | Essentrics with Clara Smith |
OR
You must also use one of these seven words (Class/Classes, Instructor, Teacher, Trainer/Training, Workout) along with your first name or first name + last name
Examples: | Lila Smith Essentrics Instructor |
Essentrics Workout with Clara |
Examples: | Lila Smith Essentrics Class NY Lila |
Essentrics Instructor Boston |
OR
You must also use the word “with” followed by your first name or first name + last name + “in”+ territory
Example: | Essentrics with Julie in Texas |
You are NOT ALLOWED to…
Only use the word “Essentrics” + (Strength, Stretch, Studio, Training, Barre, Fitness, Class, Workout, Flexibility, or any similar words)
Example: | Essentrics Training |
You are NOT ALLOWED to…
Only use your first name or first name + last name + “Essentrics”(this implies ownership of the brand)
Example: | Lila Smith Essentrics |
You are NOT ALLOWED to:
Use the word “Essentrics” + territory + “with” + first name or first name + last name (this implies ownership of a territory)
Example: | Essentrics NY with Lila |
The popularity and brand awareness of Essentrics® is growing exponentially, worldwide—with Certified Essentrics instructors expanding their businesses in major cities across the nation. In order to ensure fairness in territories that contain numerous instructors, we’ve had to put into place several naming rules and guidelines to ensure that none of our instructors claim dominance of a territory.
Email address (ALLOWED):
Use a combination of the word “Essentrics” + your first name or first name + last name, in the username in front of a generic domain name (gmail.com, hotmail.com, etc.):
Email examples |
LilaSmithEssentricswith@gmail.com |
LilaEssentricswith@msn.com |
[email protected] |
Jen.Essentrics@hotmail.com |
JenEssentrics[email protected] |
Email Address (NOT ALLOWED):
You may not use a domain name which contains the word “Essentrics“:
Examples: LilaSmith@essentricsfitness.com
LilaSmith@essentricstoronto.com
You may not use the word “Essentrics” alone with any domain name:
Example: essentrics@LilaSmith.com
You may not use the word “Essentrics” alone with any domain name:
Examples: essentrics@LilaSmith.com
essentrics@gmail.com
Use your first name or first name + last name
FACEBOOK examples | PERSONAL WEBSITE example |
facebook.com/LilaSmith | LilaSmith.com |
facebook.com/LilaSmithFitness | LilaSmithFitness.com |
If you choose to use the word “Essentrics,” you must also use the word “with” followed by your first name or first name + last name
FACEBOOK example | PERSONAL WEBSITE example |
facebook.com/EssentricswithClaraSmith | EssentricswithClaraSmith.com |
OR
You must also use one of these seven words (Class/Classes, Instructor, Teacher, Trainer/Training, Workout) along with your first name or first name + last name
FACEBOOK examples | PERSONAL WEBSITE example |
facebook.com/LilaSmithEssentricsInstructor | LilaSmithEssentricsInstructor.com |
facebook.com/EssentricsWorkoutwithClara | EssentricsWorkoutwithClara.com |
If you choose to use a territory and use the word “Essentrics,” you must also use one of these seven words (Class/Classes, Instructor, Teacher, Trainer/Training, Workout) in between the word “Essentrics” and your territory. Your first name or first name + last name must also be included. (Note: The word Essentrics cannot be directly next to a territory.)
FACEBOOK examples | PERSONAL WEBSITE example |
facebook.com/LilaSmithEssentricsClassNYC | LilaSmithEssentricsClassNYC.com |
facebook.com/LilaEssentricsInstructorBoston | LilaEssentricsInstructorBoston.com |
AND
You must also use the word “with” followed by your first name or first name + last name + “in”+ territory
FACEBOOK example | PERSONAL WEBSITE example |
facebook.com/EssentricswithJulieinTexas | EssentricswithJulieinTexas.com |
You are NOT ALLOWED to:
Only use the word “Essentrics” + (Strength, Stretch, Studio, Training, Barre, Fitness, Class, Workout, Flexibility, or any similar words)
FACEBOOK example | PERSONAL WEBSITE example |
facebook.com/Essentricstraining | Essentricstraining.com |
You are NOT ALLOWED to:
Only use your first name or first name + last name + “Essentrics” (this implies ownership of the brand)
FACEBOOK example | PERSONAL WEBSITE example |
facebook.com/LilaSmithEssentrics | LilaSmithEssentrics.com |
You are NOT ALLOWED to:
Use the word “Essentrics” + territory + “with” + first name or first name + last name (this implies ownership of a territory)
FACEBOOK example | PERSONAL WEBSITE example |
facebook.com/EssentricsNYwithLila | EssentricsNYwithLila.com |
Note: If you prefer, you may also use a nickname instead of your first and/or last name.
If you need additional clarification on our naming rules and regulations, have an existing site or one in mind, please do not hesitate to contact: [email protected]
If you’d like to create social media accounts on other platforms to promote your teaching services, such as: Twitter, Instagram and Pinterest—please refer to the Username guidelines below.
Since Twitter usernames have a limit of 15 characters, we suggest you use your full name or one of the examples below. In your bio, you can mention that you’re an Essentrics instructor, the location and details of your class, your contact info, as well as your social media and personal website links.
Best Twitter Username:
@[YourFullName]
Example: @LisaSmith
If you want to include the word “Essentrics” in your Username:
Twitter Username (ALLOWED):
@[Essentrics + first name or first name + last name]
Example: @EssentricsLisa
@[Essentrics + first name or first name + last name + territory] – or in any other order
Example: @EssentricsSamTO
Twitter Username (NOT ALLOWED):
@[Essentrics + territory] – or vice versa (this is reserved for official studio advertising.)
Examples: @EssentricsLA
@LAEssentrics
@[Essentrics + territory + fitness keyword (fit, wkt, gym, studio, etc.)] – or in any other order
Example: @essentricsNYFit
@[YourFullName]
Example:@LisaSmith
Please note that Essentrics Studio® and Essentrics Space® are registered trademark owned by The Esmonde Technique and cannot be used in a studio or business name without the official consent of Head Office.
If your goal is to take your career to the next level and open a studio space, we would love to hear from you! Please reach out to [email protected]. Note that we are not currently offering licensing opportunities, but we would like to keep your name in mind should the opportunity arises. Leave your detailed contact information in the email and we will reach out to you rapidly.
Guidelines for Filming your 2-minute Promo Video
Online videos are one of best ways to get a clear message across and inspire your clients. Sharing videos helps you to articulate key points in an easy and accessible way. Watching and listening to a message can help convey an idea that may be more difficult to articulate with written words. We love that our instructors have felt inspired to share their ideas and Essentrics knowledge in video form and we’re here to help you come across as professionally as possible on this public platform.
We are allotting a maximum time of 2 minutes for your online videos. Whether you choose to discuss yourself and your classes, share information about the benefits of the program, tips on how to do the exercises, or whatever your message may be, please ensure that you stick to the guidelines below. Keeping your videos short with ensure you get all of your main points across clearly and directly.
The following is a simple list of Do’s and Dont’s that we think will help you create an effective video and maintain a consistent global image for the Essentrics brand.
DO’S
Do: Shoot your promo video in a studio/gym or clean, proper space that is in line with the ESSENTRICS® brand (elegant/intelligent).
Do: Ensure the volume and clarity of the video and your voice is of sufficient quality. Check your sound and recording quality prior to filming.
Do: Properly introduce yourself as an Essentrics Instructor and state your completed level.
Do: Discuss details of your teaching services (specific gyms/studios you teach at, class schedule, private sessions if applicable, etc.) and ways for people to get in touch with you if you so please.
Do: Make eye contact with the camera and have a warm, approachable tone of voice.
Do: Have a plan! Create a list of what you intend to discuss so that you appear prepared and well spoken. Practice out loud ahead of time! You want to be natural, and professional.
Do: Insert a title in your video, it should appear as: “Essentrics Class with << your name >>”.
DONT’S
Don’t: Shoot your video in your kitchen or basement or visually cluttered zone – Find an attractive and well-lit space.
Don’t: Wear sunglasses – eye contact is important when trying to build a connection with your audience.
Don’t: Post any Essentrics workouts that you have created. Exercise demo’s of PCW sequences are great as long as the allotted time of 2 minutes is respected.
Don’t: Shoot your video from a distance or in a location that is too large – you want to avoid background noise & echoes and maintain people’s attention in the frame.
Don’t: Film in a location that has poor lighting – lighting enhances the quality and subject of your videos and can make or break its success.
Note: If you are posting educational videos on any of your website on social media platforms, we encourage you to submit your video to the Teacher Training Team at our Head Office for approval or suggestions. We are more than happy to assist you with marketing yourself and Essentrics to your local community.
Posting or Streaming Essentrics Videos Online
You cannot post or stream online any Essentrics workouts that you’ve created (except for your 2-minute personal class promo video) nor any official Essentrics videos (for free or for a fee on your website or social media accounts), as you are not licensed to do so. You may, however, post and share our official mini Essentrics workout videos found in the video section of our website.
Using the Recorded Music from your PCWS
The Audio Network music that you were provided to accompany your PCWs is protected by copyright and is licensed to you strictly for use during your in-person live or virtual live classes. The PCW music tracks cannot be used in any videos you share, post on your website or Youtube, or on your social media profiles, nor in anything digital you create (for example as a soundtrack to a video you are making). It’s against the law to share music publicly, even if you have paid for a copy of a piece of music. Sharing includes activities such as copying and distributing music – for example to email groups, via a file sharing website or by converting MP3 files to CDs and sharing them.
Any individual enrolled in the Essentrics® Instructor Certification Program is licensed under SOCAN via Essentrics® to play the music provided with your PCWs, in a in-person* live setting in Canada and in the US, provided that no part of your class is being recorded, redistributed or shared in any way.
If you choose to play music other than that which is provided to you on your PCW DVDs, we suggest that you obtain the necessary music license from SOCAN, BMI or another performing rights organization in your country so that you can legally and ethically play the songs your customers love hearing, while supporting creators of music.
As a paid fitness instructor and studio owner, you must by law obtain permission to use purchased music for your commercial purposes. There are a few organizations such as SOCAN in Canada (the Society of Composers, Authors and Music Publishers of Canada) or BMI in the US (Broadcast Music, Inc.) that grant licences to businesses that allow them to use any music they want legally and ethically, for their services. A SOCAN or BMI licence gives you and the instructors at your Studio permission to use copyright-protected musical works from anywhere around the world for business purposes.
*AudioNetwork has granted temporary permission to instructors to use the music provided in their PCWs in their live virtual classes until further notice.
We’d also appreciate it if you took a look at any of the gym websites you teach at and notify them of the trademark symbol requirements.
Any fees and prices are subject to change at Essentrics’ discretion. Essentrics reserves the right to establish, revise, modify or amend its curriculum, certification structure, billing practices, methods and fees, including its collection practices, payment practices, and fees for content or services provided on its website(s). Instructor agrees to accept notice of any changes by way of the changes posted on essentrics.com. Instructor’s failure to agree to and comply with the Trademark name Usage Guidelines or the Terms of Use is a material breach permitting Essentrics to terminate this Agreement and revoke the license to use the Essentrics marks and Trademark name.
Essentrics® does not provide or issue official liability insurance waivers for its Instructors and Trainees. Every Essentrics® Instructor is an independent contractor who is liable for the safety of their own clients, and decides their own rates, schedule, terms and agreements, etc.
Please contact your insurance company, attorney or the facility where you teach your classes for assistance regarding liability insurance and waivers. Essentrics® Head Office strongly advises members of its Instructor Certification program to obtain their own liability insurance.
The Esmonde Technique is not liable for the safety of your class locations, nor the safety of your clients within your classes. We are not responsible for injuries and events that take place during your classes.
Having an up-to-date and comprehensive insurance policy for teaching group classes and personal training clients is crucial for protection against claims or unforeseen events.
By purchasing Essentrics Instructor materials, you represent that you are at least 18 or are legally authorized, with any necessary consent of a parent or guardian, to agree to these Terms and Conditions and fulfill any obligations in connection with such purchase. Essentrics reserves the right to verify the foregoing.
Essentrics may immediately terminate this Agreement and Instructor license, with or without cause, by giving Instructor written notice. Upon termination with or without cause, no Fees paid will be returned to Instructor.
Payment of any Fees pursuant to this Agreement shall be effective as an original signature and constitutes Instructor’s acceptance to the terms hereof. Instructor acknowledges that they have read and understands this Agreement in its entirety and that this Agreement may be modified at Essentrics’ discretion. Such changes may be effected by Essentrics’ posting of a change notice or new agreement on essentrics.com. Such modified terms are deemed incorporated herein and made part hereof. Essentrics will make commercially reasonable efforts to notify Instructor of all modifications prior to implementation. The enforceability of such changes is not contingent upon actual notification, provided that Essentrics has posted the changes on their website.
The Parties’ relationship is that of licensor and licensee. Nothing herein shall be construed as creating any partnership, joint venture, agency, franchise, sales representative or employment relationship between the Parties, nor shall Essentrics be deemed to be acting in a fiduciary capacity with respect to Instructor. Instructor has no authority to make or accept any offers or representations on behalf of Essentrics or to act for or bind Essentrics in any manner. Instructor must not make statements or take actions that may contradict the relationship set forth herein or confuse or mislead any person regarding the nature of the Parties’ relationship.
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