MOVE//West is an innovative concept aimed to inspire and promote a happy, healthy life style.
Danielle de Wildt, the head of Essentrics Europe, opened MOVE//West on January 3rd in Amsterdam. Her pop-up studio not only offers a mix of daily Essentrics classes and European teacher trainings—it also offers health and food workshops, all-natural body care and a variety of fitness products and clothing. By connecting with experts and inspiring trainers in her community—Danielle has put together a one-stop-shop for everything fitness and lifestyle-related.
Dedicated to sharing the power of movement—people have the opportunity to discover Essentrics along with other forms of fitness which are effective, respectful to the body, holistic and innovative. This is such an inspiring example of connecting with other instructors in the community and building a brand that embodies full wellbeing of the mind and body. After all, we’re made to move!
If you ever thought about teaching classes while on vacation, it’s a great way to earn money and recover from the missed classes back home. I recently travelled to Miami over the holidays and was able to set up four classes during my stay. It might seem complicated to arrange classes in an unknown city, but it is much easier than you think!
Start by talking to your closest network. Ask friends and clients if they know anyone in the region who would be interested in trying Essentrics. Ask your colleagues if they can connect you to any gyms that might want to host a pop-up class. I was able to give a pop-up class at the Soho Beach House as a result. I currently work for Soho House Toronto and offer two classes per week. When booking my vacation, I immediately asked my manager at Soho House if the Miami location would be interested in setting up a pop-up Essentrics class. I also managed to book several private sessions, as well as a bachelorette class for someone I went to high school with.
These opportunities are perfectly attainable and well within your reach, should you choose to dive into your resource pool. I would just make sure to limit the classes to only a few days…after all you are on vacation!
It has been my dream to bring Essentrics to my home and it finally became true—Essentrics was in Turkey for the first time at the Soho House Istanbul! Although the manager of the gym had never heard of Essentrics before—after my detailed description of the class, he was convinced that this would be a great event. And he was right! There was a huge interest in my event, which was held on January 14th, 2016. The class was fully booked and there were around 100 people on the waitlist. I promoted my class on social media and Soho House did a great job of spreading the word to its members.
I was really excited about my class. I worked on creating a new playlist days in advance. I wanted to make sure that people would enjoy Essentrics a lot. Right after the class, my clients came up to me and talked about how they felt about it: “This is exactly what I needed”, “It felt like a massage” and they even asked me when would I offer the next class.
Unfortunately, I could not schedule another class since I had to move to Scotland for school. However, I’ll be back in Turkey in May and will be teaching it at another destination. I will be back with further news from Turkey soon.
Sabine Parent, L2 – Amsterdam – PCW4
Severina Gates, L2 – Boston – PCW3
RETREAT – October 8-13 (with Danielle de Wildt)
Carol Smith – St. Albert, Alberta
Eliane Richard – Trois-Rivières, Quebec
Iliana Sanchez-Chavez – Montreal, Quebec
Joanne Gritsas – Dorval, Quebec
Katelyn McCulloch – Toronto, Ontario
Marie- Krystel Robert – St-Hubert, Quebec
Mary Ann Darby – Ascot Corner, Quebec
Trenda Tyschuk – High River, Alberta
Valerie Martel – Sherbrook, Quebec
Jackie Badger – North Branch, Minnesota
Jan Cook – Littleton, Colorado
Angela Kuipers – Badhoevedorp, Netherlands
Jane van Hout – Amsterdam, Netherlands
Marenne Budde – Amsterdam, Netherlands
Nelleke van de Griend – IJmuiden, Netherlands
Renée ten Beitel – Utrecht, Netherlands
Mary Dejonge – St. Catherine’s, Ontario
Jorhdin Banner – Toronto, Ontario
Pam Moore – Westminster, Colorado